Deda is an Italian company that makes high-quality bike components and accessories. Founded in 1990, the company is known for its innovative, performance-driven products and focus on quality and craftsmanship. Deda uses the latest materials and techniques to make lightweight, strong, and reliable products, including handlebars, stems, seatposts, pedals, and accessories like bottle cages and saddle bags. It also produces cycling apparel and accessories.

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