Unlike others in the industry, they don’t have any fancy words to hide behind. Aventon’s story is simple: less talk, more do. And their mission has always been headstrong- superior quality, attention to detail, and hands-on manufacturing. They believe that, “if you put in love and build it, the fans will come.” Their history is best reflected by the man who built the brand: J.W. who, without missing a beat, went from college graduation to bike infatuation. So in 2013 he set out to create a entry level fixed gear frame that he felt was missing on the streets. Through bumps in the road, trial and error, and determination, Aventon was born. It’s been a long road they’ve traveled. The bumps and scratches have made them who they are but innovation and creation will drive them forward. Push on.